益普索大数据:Vidda已建立“好品质”“好体验”价值长板
3月29日下午,好品质海信联合益普索发布2022品牌调研大数据。益普a已验对一二级市场37个城市的索大数据用户及潜在用户调研数据显示:品牌升级仅仅4个月,海信旗下年轻化子品牌Vidda已经快速抢占用户心智,建立在“功能形象”、好体“情感形象”两大维度的值长TOP5核心因素中凸显差异化优势,建立起了好品质、好品质好体验”的益普a已验价值长板。 调研显示,索大数据在品牌资产“功能形象”领域,建立Vidda在“高品质材质”这一维度与索尼看齐;而在“功能形象”领域贡献度最大的好体“体验感强”维度,Vidda更是值长在一众品牌中强势突围,形成自己的好品质品牌价值护城河。 短短数月就形成了自己的益普a已验品牌差异化优势,说明Vidda的索大数据品牌升级之路与消费市场心态的变迁不谋而合:与以“性价比”抢占市场的传统互联网企业不同的是,消费电子市场年轻人市场已进入“质价比”时代。Vidda品牌“好品质”、“好体验”的消费认同恰恰证明了这一点。
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